I am a Cupertino-based designer of systems and experiences with a background in graphic design. Currently, I am working as a Product Designer for the App Store at Apple.

Designing experiences is a complex process, and resolving all of this complexity and creating simple journeys requires effort. I'm passionate about filtering all these complex problems into simple and actionable solutions, allowing people to be more efficient with their time. My approach is evolving to find the right balance to achieve what I enjoy and what people love; it has been a balance since I started designing. It comes from carefully considering users' needs and desires and boldly following my instincts, experiences, and observations.